Why tension is important

Start Menu. Sign in. Menu Products. Products Menu. Product category. Surface and interfacial tension are key factors in many industrial processes Surface and interfacial tension play a key role in product development.

Topics: Surface tension. Explore the blog. You have only scratched the surface. Robin Ras 1 Prof. Zhenghe Xu 1 View all. Think about your favorite rom-coms.

They center on the gap between what is a lonely, single life and what could be true love. Most rom-coms are two hours spent watching that gap almost close before something goes wrong and the gap widens again—the guy says something dumb, the jerk ex-boyfriend comes into the picture, ulterior motives are revealed. The force that widens this gap over and over—and keeping us on the edge of our seats—is conflict.

And neuroscience research has found that this dynamic is what makes us immersed and emotionally engaged in stories. Unfortunately, many brands are allergic to tension. They want to tell a story in which things are always good. A few years ago, we wanted to impress upon marketers the importance and power of a great story. Very meta. Instead, it told the story of a man trapped in an elevator. Another example I love came from Adobe a few years ago.

A desperate marketer needs some clicks to get through Q4, so he hits up a hardcore clicks dealer on the wrong side of town. Naturally, things go desperately wrong.

The legs are strong, but have flexibility that allows the water striders to keep their weight evenly distributed and flow with the water movement. Hydrofuge hairs line the body surface of the water strider.

Source: Georgia State University. Looking at water, you might think that it's the most simple thing around. Pure water is practically colorless, odorless, and tasteless. But it's not at all simple and plain and it is vital for all life on Earth.

Where there is water there is life, and where water is scarce, life has to struggle or just "throw in the towel. Adhesion and cohesion are important water properties that affects how water works everywhere, from plant leaves to your own body. Just remember Cohesion : Water is attracted to water, and Adhesion : Water is attracted to other substances. The cohesive forces between liquid molecules are. Take a look at. Skip to main content.

Search Search. Water Science School. Surface Tension and Water. Water Properties Information by Topic Learn more. Science Center Objects Overview Related Science Publications Multimedia Surface tension in water might be good at performing tricks, such as being able to float a paper clip on its surface, but surface tension performs many more duties that are vitally important to the environment and people.

Below are other science topics associated with surface tension and water properties. Date published: October 22, Filter Total Items: 1. Year Select Year Apply Filter. Date published: June 5, Attribution: Water Resources.

Below are publications relating to surface tension and water properties.